Question 1

How long should a meta description be?

Accepted Answer

Aim for 150–160 characters. Search engines may still rewrite the snippet, but this range usually displays without aggressive truncation on desktop.

Question 2

Does Google use the meta description I write?

Accepted Answer

Sometimes. Google often generates its own snippet from page text. A clear, unique description still helps when it is a better match for the query.

Question 3

Should every page have a unique meta description?

Accepted Answer

Yes. Duplicate descriptions waste the chance to explain why that URL is the right result. Write one sentence that states the page topic and a reason to click.

Question 4

Are spaces and punctuation counted?

Accepted Answer

Yes. This counter uses the string length as typed, including spaces, punctuation, and emoji. Pixel width in SERPs can still vary by letter.

Meta Description Generator